Avichai Baras
About Me
I'm passionate about product design and creative direction, and enjoy solving problems using design thinking and user research with enthusiastic people and startups.
![Portrait of a man with a white button down shirt](https://framerusercontent.com/images/my0SVjyXofcaBUE61JyIpA8Xo.jpeg)
![Portrait of a man with a white button down shirt](https://framerusercontent.com/images/my0SVjyXofcaBUE61JyIpA8Xo.jpeg)
![Portrait of a man with a white button down shirt](https://framerusercontent.com/images/my0SVjyXofcaBUE61JyIpA8Xo.jpeg)
![Portrait of a man with a white button down shirt](https://framerusercontent.com/images/my0SVjyXofcaBUE61JyIpA8Xo.jpeg)
Selected Work
(3)
BeamUp
Design Leadership, Product Managment
/22
![A browser window containing a security design tool with a floor plan loaded and a door selected](https://framerusercontent.com/images/qVDujbc0vHse12R0HUXGrdXqDf8.png)
BeamUp
Design Leadership, Product Managment
/22
BeamUp
Design Leadership, Product Managment
/22
![A browser window containing a security design tool with a floor plan loaded and a door selected](https://framerusercontent.com/images/qVDujbc0vHse12R0HUXGrdXqDf8.png)
LitiGate
Product Design, Creative Direction
/20
![A browser window containing a legal bundle editing tools with sections that contain documents](https://framerusercontent.com/images/TQaHKDttRgth5pHPAjJNFIa3x8.png)
LitiGate
Product Design, Creative Direction
/20
LitiGate
Product Design, Creative Direction
/20
![A browser window containing a legal bundle editing tools with sections that contain documents](https://framerusercontent.com/images/TQaHKDttRgth5pHPAjJNFIa3x8.png)
IntSights
Product Design
/19
![A browser window containing an alerts inbox and a selected alert that's in "Medium" severity](https://framerusercontent.com/images/oMTnpnoToeZdvilNJRc2mqQSRg.png)
IntSights
Product Design
/19
IntSights
Product Design
/19
![A browser window containing an alerts inbox and a selected alert that's in "Medium" severity](https://framerusercontent.com/images/oMTnpnoToeZdvilNJRc2mqQSRg.png)
How I approach projects from start to finish
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
Experience
10+ years of experience in product design working with entrepreneurs, startups, and SMBs. Currently providing design strategy and creative direction services to entrepreneurs and companies.
Freelance
Design Lead
2023 – Present
Freelance
Design Lead
2023 – Present
CloudBees
Senior Product Designer
2022 – 2023
CloudBees
Senior Product Designer
2022 – 2023
BeamUP
Head of Product Design
2020 – 2022
BeamUP
Head of Product Design
2020 – 2022
LitiGate
Product Design Manager
2020 – 2022
LitiGate
Product Design Manager
2020 – 2022
Off the Clock
In my free time, I enjoy cinema, styling, photography, and cooking. These activities fuel my creativity and keep me inspired.
![Black and white image of a woman holding scissors and looking at the camera](https://framerusercontent.com/images/fEr6Vc1TmO1csXFpqaFvBdSnmw.jpg)
![Black and white image of a woman holding scissors and looking at the camera](https://framerusercontent.com/images/fEr6Vc1TmO1csXFpqaFvBdSnmw.jpg)
![Black and white image of a woman holding scissors and looking at the camera](https://framerusercontent.com/images/fEr6Vc1TmO1csXFpqaFvBdSnmw.jpg)
![A red haired woman with colorful makeup looking over her shoulder and a hand pulling a ribbon from her dress](https://framerusercontent.com/images/5ZiIo2Kohd49aWfSfK3TXPyRKk.jpg)
![A red haired woman with colorful makeup looking over her shoulder and a hand pulling a ribbon from her dress](https://framerusercontent.com/images/5ZiIo2Kohd49aWfSfK3TXPyRKk.jpg)
![A red haired woman with colorful makeup looking over her shoulder and a hand pulling a ribbon from her dress](https://framerusercontent.com/images/5ZiIo2Kohd49aWfSfK3TXPyRKk.jpg)
![A portrait of a woman holding a flower in front of the camera](https://framerusercontent.com/images/fwYFyEX4KpL6wrnEe4CQ7IRE680.jpg)
![A portrait of a woman holding a flower in front of the camera](https://framerusercontent.com/images/fwYFyEX4KpL6wrnEe4CQ7IRE680.jpg)
![A portrait of a woman holding a flower in front of the camera](https://framerusercontent.com/images/fwYFyEX4KpL6wrnEe4CQ7IRE680.jpg)