Avichai Baras
About Me
I'm passionate about product design and creative direction, and enjoy solving problems using design thinking and user research with enthusiastic people and startups.
Selected Work
(3)
BeamUp
Design Leadership, Product Managment
/22
BeamUp
Design Leadership, Product Managment
/22
BeamUp
Design Leadership, Product Managment
/22
LitiGate
Product Design, Creative Direction
/20
LitiGate
Product Design, Creative Direction
/20
LitiGate
Product Design, Creative Direction
/20
IntSights
Product Design
/19
IntSights
Product Design
/19
IntSights
Product Design
/19
How I approach projects from start to finish
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
Experience
10+ years of experience in product design working with entrepreneurs, startups, and SMBs. Currently providing design strategy and creative direction services to entrepreneurs and companies.
Freelance
Design Lead
2023 – Present
Freelance
Design Lead
2023 – Present
CloudBees
Senior Product Designer
2022 – 2023
CloudBees
Senior Product Designer
2022 – 2023
BeamUP
Head of Product Design
2020 – 2022
BeamUP
Head of Product Design
2020 – 2022
LitiGate
Product Design Manager
2020 – 2022
LitiGate
Product Design Manager
2020 – 2022
Off the Clock
In my free time, I enjoy cinema, styling, photography, and cooking. These activities fuel my creativity and keep me inspired.
