Avichai Baras
About Me
I'm passionate about product design and creative direction, and enjoy solving problems using design thinking and user research with enthusiastic people and startups.
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Selected Work
(3)
BeamUp
Design Leadership, Product Managment
/22
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BeamUp
Design Leadership, Product Managment
/22
BeamUp
Design Leadership, Product Managment
/22
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LitiGate
Product Design, Creative Direction
/20
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LitiGate
Product Design, Creative Direction
/20
LitiGate
Product Design, Creative Direction
/20
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IntSights
Product Design
/19
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IntSights
Product Design
/19
IntSights
Product Design
/19
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How I approach projects from start to finish
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
01
Understand
I collect all available users data, requirements, and constraints upfront. I ask the necessary questions in order to understand the value proposition and jobs to be done.
02
Prototype
I create a prototype in order to test user flows, get feedback and ensure the team is on the same page. Prototypes are also very helpful with finding edge cases.
03
Design
I explore high fidelity designs based on existing or out of the box design system. I make sure the designs are well-documented, well-implemented, and scalable.
04
Measure
Through monitoring usage and measuring impact, we can address any issues and strive to make the next version even better than the last.
Experience
10+ years of experience in product design working with entrepreneurs, startups, and SMBs. Currently providing design strategy and creative direction services to entrepreneurs and companies.
Freelance
Design Lead
2023 – Present
Freelance
Design Lead
2023 – Present
CloudBees
Senior Product Designer
2022 – 2023
CloudBees
Senior Product Designer
2022 – 2023
BeamUP
Head of Product Design
2020 – 2022
BeamUP
Head of Product Design
2020 – 2022
LitiGate
Product Design Manager
2020 – 2022
LitiGate
Product Design Manager
2020 – 2022
Off the Clock
In my free time, I enjoy cinema, styling, photography, and cooking. These activities fuel my creativity and keep me inspired.
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